[Edward Dragon! No one needs to know that 'Dragon' is, in this case, a butter knife.]

It's a flat-pack furniture store - because they make you assemble it yourself when you get home, they can sell it virtually everywhere at really cheap prices. It's notorious for being really difficult to put together, and sometimes worth exactly what you paid for it and not a bit more. But it's better than, say, not having a bed frame at all.